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By ontrak
December 1, 2021

5 Keys to Overcoming Medicaid Population Engagement Challenges


Medicaid enrollments have risen to record numbers as vulnerable populations across the country faced unprecedented hardships due to COVID-19. Despite the spike in Medicaid enrollees – and associated healthcare costs – engaging those with unaddressed behavioral health needs and other chronic physical conditions continues to present significant challenges for health plans.

In this paper we outline the 5 key challenges that health plans must overcome to effectively engage Medicaid members:

– Identification
– Effective outreach
– Addressing social risks
– Program retention
– Care coordination