Medicaid enrollments have risen to record numbers as vulnerable populations across the country faced unprecedented hardships due to COVID-19. Despite the spike in Medicaid enrollees – and associated healthcare costs – engaging those with unaddressed behavioral health needs and other chronic physical conditions continues to present significant challenges for health plans.
In this paper we outline the 5 key challenges that health plans must overcome to effectively engage Medicaid members:
– Effective outreach
– Addressing social risks
– Program retention
– Care coordination